Pengaruh Harga, Kualitas Produk, dan Citra Merek Terhadap Keputusan Pembelian Beras Anak Daro di Kecamatan Dumai Timur

The diversity of branded local rice supply in the market will have an impact on competitionOne ways that Anak Daro producers do to face competition is improve product quality, which create attraction for consumers make purchasing decisions.It important study effect price, and brand image decisions as a consideration agro-industry attributes attached packaged rice. purpose this was determine simultaneously partially decision Dumai Timur District. This research data collection technique used questionnaire has been tested validity reliability. statistical analysis method multiple linear regression, it analyzed by using SPSS software. In study, 73 respondents were selected proportional random sampling method. results indicate variables price (X1), quality (X2), (X3) positive significant East